who we are
Today’s complex economic environment requires creative thinking. That’s where we come in.
trans-forme was born in 2005 with the intent of working with leaders to quickly identify and overcome obstacles related to growth, output efficiency, and employee fulfillment. We believe deep relationships are at the core of every successful business—including ours. We create open communication channels and total transparency with our own clients, and we help our clients do the same with theirs. We have a personal passion for cultural diversity and team building, and we work hard to support these at every turn.
We've worked with businesses of all sizes in a wide variety of industries, including consumer-packaged goods (CPG), retail, health, wellness, beauty, fashion, tech, industrial manufacturing, wholesale, finance, and nonprofits, helping executives and leaders tackle the challenges of today's uniquely complicated world. In every case, creative thinking is at the heart of our solutions. We help companies innovate in how they think, behave, manage, and grow—which ultimately leads to a healthier bottom line.
lea macchiaroli
With over 30 years in the vertically integrated consumer-packaged goods (CPG), retail, health, wellness, beauty, fashion, tech, industrial manufacturing, wholesale, finance, and nonprofit worlds, I bring to each engagement a fearless approach leading my clients toward their operational and performance management objectives. I begin every discussion by asking: How do you get people to function in a company and be happy, fulfilled, and feel like they are getting something done?
The consulting I offer focuses on performance improvements by helping executive teams and leaders strategize operational processes to better align with organizational transformation, strategic vision development, business continuity, talent optimization, and change leadership.
My executive coaching focuses on helping individuals, executives, and teams grow or deepen their leadership skills, communication, and teamwork competencies to become better performing leaders. My approach is highly customized in this area. I meet my clients where they are and help them create an environment where they experience new levels of intention, freedom, power, creativity, fulfillment, and transformation.
When working with boards, I redesign their structural roles and responsibilities, skill matrix, committee structure, and put in place better governance practices.
I also facilitate offsites and workshops, focusing on strategy planning and leadership training, specifically at the C-Suite, director level, and just below director level.
Additionally, I am a Certified Partner with Predictive Index. I am referred to as the “Talent Optimizer” by helping companies align their talent strategies to their business strategies. I look at it as you soar with your strengths. Onboarding and retaining the right talent for the right seat is critical to efficient employee output, supporting overall company process objectives. I am also a certified Integral Coach© who has served as a faculty member at New Ventures West, where I taught and certified new coaches.
Previously, I served as Chairwoman for Vistage International, facilitating, and coaching CEOs across a wide variety of industries. I have helped clients from many different verticals find ways to be more efficient, manage change, and grow. While organizing and facilitating the Women in Leadership conference for Vistage in New England, I joined the faculty for Babson’s Women in Management and Africa Project. As a mentor, I served on Barclay’s Techstars “Rise” program for Female Founders First, and filled a similar role with MIT’s Eisenhower fellowship in Philadelphia for their women’s leadership program.
marissa steinmetz
Marissa is a strategic advisor and operator with 9 years of program management and performance improvement expertise with experience assisting businesses of all sizes across the technology, retail and financial services sectors. She has a proven track record of launching various digital products and transforming them into profitable customer experiences.
michelle puopolo
Michelle is an accomplished production executive with extensive experience in product development, sourcing, manufacturing and production. She has proven success sourcing factories in Asia, Central & South America, Mexico, Europe and the USA.
daniela rodrigues
Daniela has more than 10 years of experience in growth strategy, lean transformation, and commercial diligence. She worked as a consultant with McKinsey in Brazil and in the US, and as a digital strategist with American Express in New York. More recently, she has supported consumer brands in their innovation and go-to-market efforts.
She holds a BS in Industrial Engineering from University of Sao Paulo and is actively pursuing her MS in Neuroscience at George Mason University.